Product & Portfolio Strategy

Service Description

I help companies define clear, commercially sound product strategies by rationalizing portfolios, building 12–36 month product roadmaps, and aligning platform and SKU decisions, especially for smart and connected products. My work combines product‑market fit analysis, competitive teardowns, and retail‑specific positioning with disciplined business case development, including margin modeling, feature‑to‑cost tradeoffs, and pricing ladder strategies for channels like Home Depot, Costco, Lowe’s, and DTC. Clients book an appointment to discuss their goals, constraints, and challenges, explore where clarity or structure is needed, and determine the highest‑value opportunities. That conversation is used to shape scope and direction and, if there is strong alignment, leads to the development of a formal, tailored proposal.